Shadi has more than 11 years' experience working in Brand Communications & Marketing in the UAE. 


Prior to setting up M A I A, she was the Cluster Director of PR & Communications of Jumeirah Group, leading the team that looked after all Dubai hotels (that included Burj Al Arab)


​She has also worked at Edelman, DABO & CO and H+K Strategies overseeing clients such as Rolls-Royce Motor Cars, Anantara Hotels & Resorts and Dubai Tourism, as well as a variety of other lifestyle and luxury brands. 

She knows how agencies & in-house teams work - bringing experience and proven success from her time at both to her new clients. 

She is a proud member of PRCA MENA and GWPR.



Originally from New Zealand, Olivia has more than half a decade of PR, Journalism & Communications experience in both her home country and the UAE. 


Before joining MAIA, she was an integral part of the Cluster PR & Communications team at Jumeirah Group, focussing on all hotel and F&B communications for Madinat Jumeirah and Zabeel House by Jumeirah, The Greens. 


Olivia has also worked for Australasia’s leading digital lifestyle platform – The Urban List – where she executed campaigns for some of the world’s biggest brands including Emirates, Tourism New Zealand, and Samsung.



As well as its core team, MAIA has a quality network of trusted collaborators built from years of experience in the UAE.
These include translation, Arabic speaking support for media outreach, digital marketing and further content creation support, in the region and internationally - all based on the needs of the client. 

Dubai, United Arab Emirates

M A I A is a brand communications consultancy for hotels, dining & luxury brands based in Dubai, United Arab Emirates. 

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